Strategic Creative, Consultant & Speaker

Most organisations say they want creativity.
What they usually reward is optimisation.

The problem is, that approach rarely creates innovation. It creates sameness.

I’ve seen it first-hand.

When creativity is reduced to data, organisations become predictable. They follow patterns instead of creating them. They blend in rather than stand out.

And when leaders are told their personal brand is separate from the organisation, trust becomes harder to earn.

Because today, the brand isn’t just what an organisation says — it’s how its leaders think, speak, and show up.

The organisations that win understand this.
They don’t optimise creativity away, they build with it.

SEE JO IN ACTION
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“We’re now onboarding people faster, creating content more quickly & we have properly positioned ourselves in the market.”

George Dyer - Founder, SAFEJAWZ

I’m Jo Bird

I’m an award-winning creative, brand consultant, and speaker with over a decade in the game.

I spent years shaping the creative direction at Gymshark as it scaled into a unicorn brand, then applied the same challenger approach across B2B and B2C organisations, working at the intersection of strategy and creative application.

Today, I help leaders and teams:

  • Break out of safe, over-optimised thinking

  • Build with a challenger mindset

  • Develop future-proof cultures of idea leadership

  • Turn creativity into commercial advantage

Why listen to me?

I’m not commenting from the sidelines.

I’ve built brands from inside fast-moving organisations. I’ve lived the tension between creativity and commercial pressure. And I’ve built my own personal brand to an audience of 100,000+, applying the same principles I teach.

The Outcome

People leave with a clearer creative lens, stronger conviction in their ideas, and practical ways to bring a challenger mindset to their organisation.

This is creativity that moves people and moves the business.

SERVICES

  • Talks & Workshop

    I deliver keynotes and workshops on:

    • Creativity as a competitive advantage
    • Challenger brand mindset
    • Pitching ideas
    • Personal brand and idea leadership

    Every session is tailored to the audience, the industry and the moment the organisation is in.

    CHECK AVAILABILITY

  • Consulting

    I work with brands and leaders to define a clear challenger brand story, and bring it to life through creative application:

    • Shaping a compelling brand story
    • Translating strategy into execution
    • Creative direction that stands out
    • Personal brand for creative leaders

    This work is tailored to the organisation, the leadership team, and the stage of growth the business is in.

    BECOME A CHALLENGER

  • Online Learning

    This digital course helps leaders build a credible personal brand that supports their career:

    • Defining a personal brand aligned to who you are
    • Creating content with confidence
    • Building authority without performance
    • Turning personal brand into ROI

    The course is self-paced and designed to meet leaders where they are in their journey.

    FIND OUT MORE

“Our goal is always to inspire, engage, entertain, and educate, and Jo delivered on all fronts!”

Marie Devlin - The Network Group