Brand, Creative & Mindset Speaker.
No one is obsessed with a commodity.
EX-GYMSHARK CREATIVE, Jo Bird, is ON A MISSION TO PROVE DATA DOESN’T GROW CULT-STATUS BRANDS, OBSESSION DOES.
Endless market noise and digital fatigue have forced audiences into autopilot. Whether you are leading a global brand or building a business from scratch, it has never been harder to get people to care. And when nobody cares, traditional marketing strategies fail.
That’s the essence of The "Obsessed Over" Attitude: Jo’s mission to replace the apathy era with passion, belonging, creativity and resilience.
As a brand, creative, and mindset speaker, Jo didn’t learn her frameworks in a textbook. She discovered them on the ground as the in-house creative scaling global powerhouses Gymshark and Lounge during their most explosive execution phases.
Today, whether she’s delivering a corporate keynote, consulting with enterprise teams, or mentoring ambitious founders in her accelerator programme, Jo Bird shows you how to see past transaction, light a fire in your belly, and build a brand people are actively obsessed over.
WATCH JO IN ACTION
WATCH JO IN ACTION
WORK WITH JO
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SPEAKER
High-octane, human-first keynotes designed to shake your teams out of corporate autopilot, defeat burnout, and turn your people into active brand champions.
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CONSULTANT
Hands-on creative strategy for established enterprise brands ready to break out of the copy-and-paste era, protect premium margins, and become utterly uncopyable.
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ACCELERATOR
The premier brand academy designed specifically for ambitious founders ready to scale into a cult-status lifestyle movement.
