Corporate Keynote Speaker on Obsession, Brand & Culture
How to make your people and customers obsessed with what you stand for.
Jo Bird is an award-winning speaker and former Gymshark creative who helps ambitious organisations turn a founder's mission into a brand and culture people genuinely believe in.
Because when people truly understand what you're trying to build, something changes.
They make better decisions.
They tell the story without being asked.
They know what "right" looks like.
And they become your biggest advocates.
Jo calls this building an Obsession-Worthy Brand. Creating a clear, compelling mission that moves beyond the founder and becomes something the whole organisation can own.
Drawing on her experience helping build some of the UK's most talked-about challenger brands, Gymshark and Lounge, Jo shows leadership teams how to create the clarity, conviction and culture needed to keep the obsession alive as a company grows.
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WATCH JO IN ACTION
WORK WITH JO
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SPEAKER
High-octane, human-first keynotes designed to shake your teams out of corporate autopilot, defeat burnout, and turn your people into active brand champions.
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CONSULTANT
Hands-on creative strategy for established enterprise brands ready to break out of the copy-and-paste era, protect premium margins, and become utterly uncopyable.
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ACCELERATOR
The premier brand academy designed specifically for ambitious founders ready to scale into a cult-status lifestyle movement.
